Kristen Blake, owner of Kristen Blake Health & Wellness Advocate


Kristen came to Twelve One Design at the very early stages of starting her business. She wanted help getting her brand identity established, as well as her brand visuals and a professional website to match. Together we brainstormed the perfect business name, identified her mission statement and target client, then created her visual brand and website.


As a health and wellness coach, Kristen’s brand needed to be very polished and professional because her clients were going to be trusting her with their health and the health of their family. We didn’t want to make her branding look too stiff and unapproachable, but we wanted to keep a high-end look as most of her clients were going to be spending quite a bit of money with her as an investment in their health and the health of their family.

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